Your competitors aren't guessing. Why are you?

Enterprise-grade marketing intelligence and analytics, purpose-built for multi-unit restaurant brands. Built by the team that spent two decades designing these systems at Fortune 500 scale.

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Traffic Drivers Dashboard
Live
Total Traffic
913K
+5.2%
Avg Weekly
35.1K
+4.8%
Guest Sat.
4.3
+0.2
Sentiment
78%
-2.1%
Actual vs. Expected
Actual Expected
JulAugSepOctNovDec
Top Traffic Drivers
Marketing Spend
+42%
Guest Satisfaction
+31%
Promos
+28%
Competition
-19%
AI Insight: Marketing spend efficiency up 18% YoY, contributing +12,400 incremental visits. Competition headwind in Tampa/Orlando DMAs offset 4,200 visits.
Enterprise restaurant intelligence from the team that built it at scale
Capabilities

Intelligence your competitors
don't have yet

Purpose-built analytics for restaurant marketing teams. Not another BI tool, but the strategic layer that sits on top of everything you already have.

Traffic Intelligence
Understand not just what happened to your traffic, but why. Driver decomposition with AI-generated insights at the location, DMA, or portfolio level.
Driver Decomposition Causal Attribution AI Summaries
Guest Intelligence
Unified guest identity across loyalty, online ordering, delivery, and POS. Know who your guests are, how they behave, and what moves them.
Identity Resolution Segmentation LTV Modeling
Marketing Intelligence
Competitive monitoring, campaign attribution, and promotional effectiveness in one view. Know what your competitors are doing and whether your marketing is actually working.
Competitive Monitoring Promo Incrementality Marketing Mix
Data Platform Services
Modern data lakehouse design and implementation on Microsoft Fabric. Migrate off legacy platforms and consolidate your restaurant data estate.
Microsoft Fabric Platform Migration Data Engineering
AI & Decision Support
From natural language dashboards to predictive models, practical AI that helps your team make better decisions faster. Not just more dashboards.
LLM Integration Predictive Models NL Insights
Intelligent Automation
AI that doesn't just run tasks, it fills roles. We design AI-powered workflows that think, monitor, and act like the analyst, coordinator, or specialist you haven't been able to hire.
AI-Powered Roles Workflow Orchestration Autonomous Monitoring
Product Portfolio

Tools built for the restaurant
marketing stack

Every product is informed by decades of operating these systems at scale inside the brands you compete with.

Total Traffic
913K
+5.2% vs PY
Top Driver
Marketing
+12,400 visits
Key Headwind
Competition
-4,200 visits
Actual vs. Expected
Actual Expected
Driver Coefficients
Marketing
+42%
Guest Sat.
+31%
Promos
+28%
Competition
-19%
AI Insight: Marketing spend efficiency up 18% YoY, contributing +12,400 incremental visits across the portfolio.
In Market
Traffic Intelligence

Driver-based decomposition of guest traffic with AI-generated strategic summaries. Understand what's driving your traffic and what's holding it back.

  • Regression-based causal attribution by location & DMA
  • AI-generated executive summaries updated daily
  • Weather, competition, promo, and sentiment signals
  • Integrates with Black Box, Ziosk, Aloha, SparkFly
Campaign Simulation
Last Chance: BOGO Entrees 5 segments
Objective: Reactivation · Lapsed 60+ Days
Value-Driven Family
Aligned
Premium Loyalist
Mixed
Lapsed Mid-Tier
Aligned
Pressure-Sensitive
Risk
Strategic Risk: "Pressure-Sensitive" segment may perceive BOGO as brand-cheapening. Consider time-gating or exclusion.
In Market
Voxus

AI-powered campaign simulation engine for restaurant CRM. See how every customer segment will react to your campaign before you hit send.

  • Pre-send simulation across guest segments
  • Objective fit scoring and divergence detection
  • Strategic risk flags before campaign launch
  • Works with your existing CRM and ESP
Weekly Competitive Brief
Applebee's - Tampa DMA 2 days ago
New LTO launched with $2 price drop on bone-in wings. Digital push across social and email.
Chili's - Orlando DMA 5 days ago
New location opened 3.2 mi from Store #47. Expected 8-12% traffic impact in first 90 days.
Buffalo Wild Wings - SE Region Today
Happy hour promotion ended. Opportunity window for counter-programming in the 4-6pm daypart.
Coming Soon
Competitive Monitor

Automated competitive intelligence for your DMAs. Track menu changes, pricing shifts, promotional cadence, and new openings without the intern army.

  • Automated menu & pricing surveillance
  • DMA-level competitive density tracking
  • Promotion cadence & offer analysis
  • Weekly AI-generated competitive briefs
Call Volume Heatmap
8a
10a
12p
2p
4p
5p
Mon
42
85
92
78
88
95
Tue
48
89
98
82
87
98
Thu
50
92
105
88
95
105
Fri
52
95
108
92
98
90
Recommendation: Peak period Thu-Fri 4-5pm (105+ calls/hr). Consider +2 agents during 11a-12p weekdays.
In Market
Vertolytics

Call center analytics purpose-built for Microsoft Teams. Real-time visibility into call performance, agent productivity, and customer experience at a fraction of the enterprise price.

  • AI-powered call transcription and sentiment analysis
  • Agent performance scoring and QA automation
  • Usage-based pricing at a fraction of per-seat competitors
  • Native Microsoft Teams integration, no new tools to learn
Why Anadak

We didn't study the restaurant business.
We built the systems that run it.

Our team designed, built, and operated the data, CRM, marketing technology, and analytics platforms at some of the largest restaurant companies in the world. Over two decades each, from the ground up.

Operator-grade expertise,
startup-grade speed

We've managed the exact technology stacks your teams use every day: Aloha, Ziosk, SparkFly, Merchant Centric, Black Box. We know the data schemas, the integration gotchas, and the questions your CMO asks on Monday morning.

  • 75+ combined years building enterprise data and analytics platforms for Fortune 500 restaurant companies
  • Direct experience managing CRM & Martech technology teams. We sat in the seats that buy these tools
  • Enterprise architecture with boutique responsiveness. No layers of account managers between you and the people doing the work
  • Microsoft Fabric & Azure certified. Modern cloud architecture, not legacy on-prem
What We've Built
Real-Time Operational Visibility
Same-day sales, labor, and guest experience metrics across hundreds of locations for multi-billion dollar brands
ML-Powered Loss Prevention
Anomaly detection across thousands of locations, surfacing fraud and waste patterns for investigation
AI Operations Assistant
LLM-powered chatbot for front-line restaurant teams, integrating training videos, handbooks, and operational content into a single support channel
Agentic Competitive Intelligence
Self-optimizing AI system that continuously evaluates competitive positioning and recommends offer strategy adjustments
End-to-End CRM & Marketing Platform
Unified guest data, offer management, loyalty, and campaign attribution across enterprise casual dining brands

Let's talk about what your
data should be telling you

Start with a 30-minute conversation. We'll walk through your current stack, identify the gaps, and show you what's possible. No pitch deck, no NDAs, just a real conversation.

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